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Digital marketing is the blending of digital and marketing strategies. How can a marketing plan be developed that emphasizes the use of the internet and other digital technology more? It might be argued that all marketing is moving toward digital marketing since companies who predominantly utilize traditional types of marketing are being compelled to pay attention to what is happening online. The cornerstones of the strategy paradigm used in the book are customer acquisition, lead conversation, customer retention, and improving customer value. Whole new channels have also emerged, in addition to the “traditional” digital marketing channels’ evolution. Marketers devote a lot of effort and money to researching the best ways to use social media channels for their campaigns. The planning, development, implementation, and evaluation of marketing campaigns across several platforms are all topics covered in this book, therefore the book maintains a strategic focus the entire time.