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Consumer Behaviour
By Dr. Anitha G. & Dr. Neha Dhawan
Consumer Behavior book has been designed strictly in accordance with the latest syllabus prescribed by Guru Gobind Singh Indraprastha University (GGSIPU), University of Delhi, Kurukshetra University, Punjab University for Undergraduates of Bachelor of Business Administration, Bachelor of Commerce and Postgraduates of Master of Commerce. The material in the book is designed to provide flexibility of use for flexibility, students and researchers alike. The text has grown from authors’ long teaching experience to the students of Business Administration and Commerce at different levels.
Price :
₹ 225
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Who We Are
We are one of the leading publishing houses in India. Our aim is to provide good quality books at affordable prices to our readers. At Maximax, authors and their work are at the centre of everything and we ensure to them best of our services.