Research Methodology

‘Research Methodology’ book has been designed strictly in accordance with the latest syllabus prescribed by Guru Gobind Singh Indraprastha University (GGSIPU) and Delhi University for undergraduates of Bachelor of Business Administration (Paper Code:
BBA 206) & Bachelor of Commerce (Hons.) (Paper Code: BCOM 214; BCH 4.5 (b)). The material in this book is designed to provide maximum flexibility of use for teachers, students and researchers alike. The text has grown from author’s long teaching experience to the students of Business Administration & Commerce at different levels.