Consumer Behaviour by Dr. Anitha G. & Dr. Neha Dhawan

Consumer Behavior book has been designed strictly in accordance with the latest syllabus prescribed by Guru Gobind Singh Indraprastha University (GGSIPU), University of Delhi, Kurukshetra University, Punjab University for Undergraduates of Bachelor of Business Administration, Bachelor of Commerce and Postgraduates of Master of Commerce. The material in the book is designed to provide flexibility of use for flexibility, students and researchers alike. The text has grown from authors’ long teaching experience to the students of Business Administration and Commerce at different levels.