Foundation of Entrepreneurship and Startups by Dr. Aashu Aggarwal & Dr. Ratika Sikand

This book, Foundations of Entrepreneurship and Startups, provides a comprehensive understanding of entrepreneurship and startup development. The book not only covers the fundamental concepts of entrepreneurship but also explores many contemporary topics such as design thinking, women entrepreneurship, green entrepreneurship, rural entrepreneurship, business models, startup ecosystems, and government support initiatives. In addition to catering to the undergraduate and postgraduate students of commerce, business, and management, the book also serves as a valuable resource for researchers and academicians. Enriched with practical examples, illustrations, and real-world case studies, it effectively bridges the gap between theory and practice.