Research Methodology

‘Research Methodology’ book has been designed strictly in accordance with the latest syllabus prescribed by Guru Gobind Singh Indraprastha University (GGSIPU) and Delhi University for undergraduates of Bachelor of Business Administration (Paper Code: BBA 211) & Bachelor of Commerce (Hons.) (Paper Code: BCOM 205; BCH 4.5 (b)). The material in the book is designed to provide flexibility of use for faculty, students and researchers alike. The text has grown from author’s long teaching experience to the students of Business Administration & Commerce at different levels.